Legal

Privacy Policy

Effective Date: May 22, 2026 · Last Updated: September 30, 2026 · Beeline Mortgage, LLC · NMLS #1713379

1. Introduction

Beeline Mortgage, LLC (“Beeline,” “we,” “our,” or “us”) is a licensed mortgage broker operating in Washington and Idaho. NMLS #1713379. Our principal place of business is Liberty Lake, WA.

This Privacy Policy describes how we collect, use, share, and protect information about visitors to this website (beelinemortgage.com) and individuals who contact us regarding mortgage services. By using this website, you agree to the practices described in this policy.

2. Information We Collect

We collect information you provide directly and information collected automatically when you use this site.

Information you provide:

Name, email address, and phone number (when submitted via contact or inquiry forms)
Loan inquiry details (loan type, property type, estimated purchase price, credit score range)
Any additional information you provide when communicating with us

Information collected automatically:

IP address, browser type, device type, and operating system
Pages visited, time on site, and referring URL (via Google Analytics 4)
Cookie and session data (see Section 6 below)
Ad click and campaign information (such as a Google click ID and the ad campaign or search term that brought you to our site) when you arrive from one of our ads

3. How We Use Your Information

We use the information we collect to:

Respond to your loan inquiries and provide mortgage services
Send you information you have requested about loan products or rates
Process and manage your loan application
Send appointment confirmations, reminders, and status updates related to your loan
Improve our website and communications
Measure which of our ads lead to calls, inquiries, and applications, so we can spend our advertising budget responsibly
Comply with legal and regulatory requirements applicable to mortgage lending in Washington and Idaho
Maintain records as required by applicable state and federal mortgage regulations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

Service providers: We use service providers to run our website, forms, customer records, and advertising, including Google (website analytics and ad measurement), our customer relationship management platform, and our form and automation tools. These providers process information on our behalf to deliver those services.
Legal and regulatory requirements: We may disclose information as required by law, NMLS regulation, or in response to a valid legal process (subpoena, court order, or regulatory inquiry).
Business transfers: In the event of a sale, merger, or acquisition, your information may be transferred as part of that transaction.

Your Right to Opt Out (GLBA Financial Privacy)

Under the Gramm-Leach-Bliley Act (GLBA), you have the right to opt out of Beeline Mortgage sharing your nonpublic personal information (NPI) with non-affiliated third parties for purposes other than processing your loan or as required by law. To exercise your opt-out right, email us at [email protected] with the subject line “Privacy Opt-Out” and include your full name and phone number. We will process your request within 30 days.

Initial Privacy Notice: As required by GLBA, we provide this privacy notice no later than the time we establish a customer relationship with you, typically when you apply for or obtain a mortgage from us. This page serves as that notice and is available to you before you provide nonpublic personal information.

Annual Privacy Notice: As required by GLBA, we will provide you with an annual privacy notice each year throughout our relationship. This notice will describe our current privacy practices and your opt-out rights. Annual notices will be delivered to the email address on file for your loan or inquiry, or made available on this page.

Protection Against Pretexting: Beeline Mortgage will never release your nonpublic personal information in response to attempts by unauthorized individuals to obtain it under false pretenses (pretexting). If you believe someone has attempted to obtain your information from us fraudulently, contact us immediately at [email protected].

5. SMS Communications

If you opt into SMS communications through an eligible form or chat, you agree to receive text messages from Beeline Mortgage related to your loan inquiry or application. Message frequency varies. Standard message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for assistance. Opting out of SMS will not affect your ability to receive services from us.

Sharing and Selling Information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not share, sell, lend or lease any of the information that uniquely identifies a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested. Information shared with subcontractors in support services, such as customer service, is limited to what is necessary to provide the service. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

The live chat widget on our homepage and contact page collects your contact information for follow-up communication. It does not constitute a separate SMS opt-in for marketing messages unless you explicitly check the applicable consent boxes.

6. Cookies, Advertising, and Tracking

We use the following tools on this website:

Google Analytics 4 (GA4). Collects website usage data such as pages viewed, time on site, device type, and how you found us. GA4 uses cookies to recognize returning visitors.
Google Ads conversion tracking. When you arrive from one of our Google ads, Google Ads tags and cookies record whether that visit led to a phone call, form submission, or application. When you submit a form, a one-way encrypted (hashed) version of the email address or phone number you enter may be sent to Google so the submission can be matched to an ad click. Google calls this “enhanced conversions.” We use it only to measure our advertising.
Call tracking. If you arrive from one of our ads, the phone number shown on our site may be a Google forwarding number. Calls to that number ring directly to Beeline Mortgage. Google records basic call details, such as the time, length, and area code of the call, so we can see which ads lead to calls.
Ad click information. When you arrive from an ad, we save the ad click ID and campaign details in your browser for up to 90 days and include them with any form you submit, so our team knows how you found us. This information is stored with your inquiry.
Advertising audiences. Google may use cookies set by our advertising tag to show Beeline Mortgage ads to people who have visited our website, on Google Search and other Google services.

We do not sell your personal information, and we do not use website tracking data to make credit decisions.

Your choices:

Turn off personalized Google ads at My Ad Center.
Opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
Block or clear cookies and stored site data in your browser settings. Some site features may not work as expected if you do.

7. Data Retention

We retain loan application and inquiry data for the period required by applicable mortgage lending regulations. Washington State and Idaho generally require mortgage records to be retained for a minimum of three (3) years. We may retain certain records longer as required by law or regulation.

8. Your Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to request access to, correction of, or deletion of data we hold about you. To exercise these rights, please contact us at:

Email: [email protected]
Mailing address: Beeline Mortgage, LLC, Liberty Lake, WA

We will respond to verifiable requests within the timeframe required by applicable law. Note that certain information may be exempt from deletion requests where retention is required by law.

9. Children's Privacy

This website is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Data Security

Beeline Mortgage, LLC maintains administrative, technical, and physical safeguards designed to protect your nonpublic personal information against unauthorized access, use, alteration, or disclosure. Access to your information is restricted to personnel who need it to serve you, and our service providers are contractually required to maintain comparable safeguards. We review our security practices on an ongoing basis. While no method of transmission or electronic storage is completely secure, we work to protect your information using industry-standard measures.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date at the top of this page will reflect the most recent revision. Continued use of this website after any update constitutes acceptance of the revised policy.